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Product Development Coach's Design Brief Template - The cornerstone for jumpstarting your relationship with a reliable product manufacturer



Okay, so here we are. Ready to "brief" your targets. 


This step is really important to streamline the search, as you are attempting to very clearly articulate your vision for the manufacturer. The more specific you can be, the quicker you will get to sampling and production.


Linked here is a suggested outline. Depending on your product, you may or may not answer each of the questions. Just use this as a guide. Set aside some time to clear your mind and allow yourself to visualize your final product being used by the consumer. This will help you define core attributes including form (how it's made + aesthetic) and function (how it operates). The practice often leads to conceptualizing future iterations, as well. So be sure to capture those separately in preparation for explaining your longer term vision when in the interview process.  


A few thought starters below as you dig into completing the Design Brief:


How would you...

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ProductDevelopmentCoach.com Blog - Welcome!


Welcome to www.ProductDevelopmentCoach.com! I’m so glad you found us. Typically the response we get is something along the lines of… “OMG. I did not know that you existed!!!” or “Woah - This is exactly what I’ve been searching for. Manufacturer introductions!?” or “Everything has changed. I’m exactly where I need to be now!!!” This space and our programs are intended to be used as a guide and starting place to get your first (or tenth) product off the ground. 


In general we cover product development - However, our sweet spot and specialty is helping you find a product manufacturer. The content to follow will outline what to expect when building a product and offer the tips and tricks learned over 10+ years of both domestic and international production. You might find foundational concept development with a business plan and resources such as our program plan tracker… all the way to the nitty gritty...

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