Let's discuss one of our favorite products: Wallpaper.
Why is this category among our favorites? Because the wallpaper printing partners we have established relationships with over the past 6 years are best in class. They have different value propositions, but the common factors we look for are for quality and customer service. This makes our job easier, more enjoyable, and completely successful! Reliable production partners are everything.
Today we will offer brief overviews of 2 wallpaper printers ... the distinct difference between the two wallpaper printers is Print-On-Demand versus Large Runs. But, it's important to note that by large run, we really just mean a minimum order of ~12 rolls! We are in the business of making your life easier, so we never recommend production partners with minimums in the 1000's. You will grow into those numbers.
If you know you are ready to connect with a wallpaper printer, we...
Okay, so here we are. Ready to "brief" your targets.
This step is really important to streamline the search, as you are attempting to very clearly articulate your vision for the manufacturer. The more specific you can be, the quicker you will get to sampling and production.
Linked here is a suggested outline. Depending on your product, you may or may not answer each of the questions. Just use this as a guide. Set aside some time to clear your mind and allow yourself to visualize your final product being used by the consumer. This will help you define core attributes including form (how it's made + aesthetic) and function (how it operates). The practice often leads to conceptualizing future iterations, as well. So be sure to capture those separately in preparation for explaining your longer term vision when in the interview process.
A few thought starters below as you dig into completing the Design Brief:
How would you...
Okay, Artists & Graphic Designers... you all are so beautifully positioned for building branded product because you have already created the design or have the capacity to do so, which will drastically reduce your cost.
But, why should you prioritize this?
Offering products produced under your brand name is an incredible profit center and meaningful way of establishing brand-preference with your audience.
How? Well… to begin, products are a straightforward way to monetize your art beyond the canvas by entering new mediums. You are diversifying your revenue channels, which in turn leads to a more healthy business model. Further, products allow you to create deeper connection with your audience as they will soon interact with your work on a daily basis whether it’s fluffing a pillow, admiring their powder room wallpaper, lighting a candle, or wearing a pareo poolside.
TIP: Generate a list of all of your past collectors and begin thinking about...
Welcome to www.ProductDevelopmentCoach.com! I’m so glad you found us. Typically the response we get is something along the lines of… “OMG. I did not know that you existed!!!” or “Woah - This is exactly what I’ve been searching for. Manufacturer introductions!?” or “Everything has changed. I’m exactly where I need to be now!!!” This space and our programs are intended to be used as a guide and starting place to get your first (or tenth) product off the ground.
In general we cover product development - However, our sweet spot and specialty is helping you find a product manufacturer. The content to follow will outline what to expect when building a product and offer the tips and tricks learned over 10+ years of both domestic and international production. You might find foundational concept development with a business plan and resources such as our program plan tracker… all the way to the nitty gritty...