Okay, Artists & Graphic Designers... you all are so beautifully positioned for building branded product because you have already created the design or have the capacity to do so, which will drastically reduce your cost.
But, why should you prioritize this?
Offering products produced under your brand name is an incredible profit center and meaningful way of establishing brand-preference with your audience.
How? Well… to begin, products are a straightforward way to monetize your art beyond the canvas by entering new mediums. You are diversifying your revenue channels, which in turn leads to a more healthy business model. Further, products allow you to create deeper connection with your audience as they will soon interact with your work on a daily basis whether it’s fluffing a pillow, admiring their powder room wallpaper, lighting a candle, or wearing a pareo poolside.
TIP: Generate a list of all of your past collectors and begin thinking about...
Welcome to www.ProductDevelopmentCoach.com! I’m so glad you found us. Typically the response we get is something along the lines of… “OMG. I did not know that you existed!!!” or “Woah - This is exactly what I’ve been searching for. Manufacturer introductions!?” or “Everything has changed. I’m exactly where I need to be now!!!” This space and our programs are intended to be used as a guide and starting place to get your first (or tenth) product off the ground.
In general we cover product development - However, our sweet spot and specialty is helping you find a product manufacturer. The content to follow will outline what to expect when building a product and offer the tips and tricks learned over 10+ years of both domestic and international production. You might find foundational concept development with a business plan and resources such as our program plan tracker… all the way to the nitty gritty...